Whats hot on Vamooz today ...
Top news stories users are following on Vamooz.
Top news stories users are following on Vamooz.
BrahMos missile test fails after early 'success'
The Army's endeavour to induct the BrahMos missile as "a precision-strike weapon" took a hit with the missile failing to achieve laid-down parameters in a test.More of the latest gadgets at CES
The team take a look at some of the latest gadgets on display at this year's Consumer Electronics Show.Economy and war on Obama's agenda
Barack Obama is to begin his first working day as US president by meeting his economic advisers and top military commanders.Three million hit by Windows worm
A virulent Windows virus is racking up millions of victims, report computer security firms.Cabin crew held over drug haul
Fifteen cabin crew staff are arrested after 50kg of cannabis is found on a flight from South Africa to Heathrow Airport.AdWords Can’t Save Newspapers; Google Kills Print Ads
If newspapers were hoping that Google would be their savior, it looks like they will need to find another white knight. The company has announced that they are discontinuing their print ads product – which allowed advertisers to place ads in newspapers via AdWords – at the end of next month.The problem does not appear to be a lack of interest from the newspapers; in a blog post, Google notes that more than 800 newspapers in the US signed up for the program. Instead, it’s a lack of demand from advertisers. Google writes: “While we hoped that Print Ads would create a new revenue stream for newspapers and produce more relevant advertising for consumers, the product has not created the impact that we — or our partners — wanted.”Print ads debuted in late 2006, and have essentially faced a perfect storm of bad news. Between declining readership of printed newspapers, an economic slowdown that has hampered advertising spending, and the fact that Google was trying to sell ads side-by-side with more measurable Internet ads, the product never really had a chance. For its part, Google still wants to be involved in the newspaper business, writing “We will continue to devote a team of people to look at how we can help newspaper companies.” But for now, it looks like AdWords isn’t the be-all and end-all in advertising that Google hoped it would be. It makes us wonder of what the future of Google’s other offline ad efforts – like radio and TV – might be.---Related Articles at Mashable | All That's New on the Web:Google Opens Print Ads To MarketersThe Daily Poll: What Was Your First Web Browser?Flickr Adds Batch PrintingHP Launches Wordpress Plugin for Blog Printing OptionsHP Ramps Up Print 2.0 EffortsHP Labs Offers CloudPrint for Printing On the GoGoogle Rises in Rank as Most Improved BrandObama reaches out to Muslims
Washington: Barack Obama, who was on Tuesday sworn in as the 44th U.S. president, used his inaugural speech to reach out to the Muslim community across the world. 'To the Muslim world, we seek a new way forward, based on mutual ...Argentine leader visits Cuba
Argentina President Cristina Fernandez de Kirchner will meet Monday evening with Cuban leader Raul Castro during her first official visit to the island.
Posts
No comments:
Post a Comment